Are you a fan of music? Want to promote your own songs online? Then you’re in luck!
In today’s world, people are looking for the next big thing in music and social media platforms like TikTok making people’s music dreams come true. It all starts with you – the music creative.
This brief guide will have you step into the world of TikTok, and how you can dominate the platform with your great music. Let’s dive in!
TikTok is one of the most popular social media platforms on the Internet. According to Apptopia’s annual list, TikTok was the #1 most downloaded app in 2021 with over 656 million downloads. With over 3 billion total downloads, it dominates one-third of all social media. On TikTok, you can express yourself by singing, dancing, lip-syncing, offering advice, and anything else in short-video form.
So, now that you know what TikTok is about, it’s time to learn how to use it for music promotion. Here are 5 helpful tips on using TikTok to promote your music:
1. Be TikTok-Friendly
First and foremost, being TokTok-friendly is key. In other words, think about the time limits that TikTok offers. It used to be that videos could only be 15 to 60 seconds long. However, this has since changed. Now, your videos can be as long as 3 minutes.
You may want to take some pointers from some of your favorite TikTok videos. Think of how long their videos are. Are they 15 seconds long? Are they 60 seconds long?
Ultimately, being TikTok-friendly comes down to how you edit your video. Most of the time, you’ll end up editing out extra parts of your video, and that’s totally okay.
2. Do TikTok Challenges
Challenges and contests are a huge part of TikTok. From dance routines to cosplaying and lipsyncing, a lot can be done on the platform. And, the challenges come with their own hashtags.
Therefore, it’s important that you pick a challenge or contest – one that looks like fun – to make yourself known on TikTok. Believe it or not, people are more likely to follow you if they like seeing your submission in a TikTok challenge.
And don’t forget to use their hashtag when you submit a video for a TikTok challenge. It’s imperative that you use the challenge’s hashtag so that people know why you’re submitting a TikTok. Plus, that hashtag pulls you closer to that challenge’s audience, which means you have people following you because of your exciting submission.
Speaking of hashtags…
3. Take Advantage of Hashtags
Hashtags (#) are the “currency” of TikTok. You’ll normally see hashtags in viral content. For example, when you post music on TikTok, what are some keywords that you think of? #music? #songs? #dance? Yes, hashtags are “keywords” that you place in the description of your video.
Want to know a secret? When you type in a word or phrase after the hashtag (#), you’ll see how many times people have used that hashtag. If the usage is in the millions or billions, then it’s a very popular hashtag. You can even check out the “Discover” and “For You” tabs to see what hashtags are popular.
Again, hashtags are what keeps TikTok running.
4. Follow Other Creators
TikTok is where creatives can get together. For example, you might like a popular musician on TikTok. So it makes sense to follow them, right? Chance are, if you make music content as they do, they might follow you back.
Here’s how you can benefit from following other musicians on TikTok:
- Gain inspiration from musicians
- Have a chance to collaborate with other creators
- Participate in contests and challenges
- Discover ways to have fun with others on TikTok
One of the best ways to have fun with other creators is with the feature Duet. This feature lets you put two videos side-by-side as they play simultaneously. With Duets, you can collaborate with other creators/musicians, or react to someone’s video. To Duet, hit the “Share” button, and then hit the “Duet” button.
@mathieux_davis If you a musician and need some drums, DUET THIS 😤 #fypシ #WhatWouldPopTartsDo #drumtok #foryou #duet ♬ original sound – mathieux
5. Be Authentic
Finally, it’s important to be yourself on TikTok. Don’t try to copy other content creators and musicians. Otherwise, people will see you and your music content as generic and unoriginal.
On TikTok, it’s all about authenticity. Whatever makes you happy, whatever lets you have fun, do it! Whether you have a big budget for video and music production or a small one, anyone can make it on the platform. The important thing is to be yourself.
As you can see, TikTok is where rising stars in music can create a fanbase. So, if you love creating music, then consider promoting your music on TikTok. And remember:
- Be TikTok-friendly.
- Participate in TikTok challenges.
- Use hashtags.
- Follow content creators like you.
- Be yourself.
By following these helpful tips, you may soon be the next rising music star on TikTok.
Good luck and have fun!
Madelin Miller is a writer at Top essay writing services and Studentwritingservices. She is also a contributing writer for Via Writing. As a content writer, she writes articles about music production and social media trends.
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