While many artists dream of signing with a major record label, others think that there are more benefits to being an independent artist. You get to set your own rules, you don’t have to bend to the will of third-party stakeholders, and you have full control over your sound. However, the downside of remaining independent is that you need to do your own marketing. As a beginner, you have many avenues to consider at this stage, and one of them should be live streaming your music production.
Live streaming is a great way to get your music and your videos out to the masses so you can start to gain a following and make money with your music. Today, we will talk about the benefits of live streaming and how you can use this strategy to reach the next level of your career.
Benefits Of Live Streaming
As the years go by and technology continues to evolve, we have more tools to advance our passions and promote our work to the world. That is why live streaming of all types of content — from standup comedy to video games — has grown by leaps and bounds over the years.
The main benefit is that you can reach more people online than you could ever before. A survey conducted by Livestream and New York Magazine found that 82% of people enjoy listening to live streams more than they like reading blogs or getting their content through other avenues. Plus, Statista reports that 63% of people ages 18-34 watch live streams regularly. Since people are online around the world, you can also achieve a more global audience than in the past. If you want your content to get in front of as many eyeballs as possible, then you need to get online.
Livestreaming is also one of the most cost-effective ways to share and market your music. While you will need to find the best equipment, you don’t have to lug it around from place to place or build a new stage everywhere you go. Once you have a perfect setup, you can use it time and time again.
You can also make money while streaming by accepting tips and donations during your performances. You can accept tips during the stream or allow people to follow your channel and subscribe monthly. It is a great way to earn money so you can expand your marketing efforts.
https://www.youtube.com/watch?v=ApC2avC5gBM
YouTuber Cody McManus shares tips for live streaming
Perfecting Your Setup
Once you have made up your mind about streaming your music production, you need to create that perfect setup.
Start by getting the proper sound equipment. Find a good microphone and adjust the settings to ensure that your voice and instruments come through clearly. You’ll also want to invest in professional audio cables and a reliable computer with a high-quality sound card. Finally, if you really want to take your live streaming seriously, then find a webcam with all of the bells and whistles. Features such as autofocus, dim light, and in-built microphones will ensure that your visuals are clear and crisp for audiences across the globe.
You will also need to put time into choosing which streaming service or social media site you will use or if you plan to stream across several of them. There are different benefits for the varied social media platforms, so do your research to find the best option for your productions. For instance, Instagram is one of the most popular choices because it has more than 100 million users and tons of user engagement. Many artists are also uploading and marketing with TikTok because of its surging popularity and simple design.
Before you go live, it is a wise idea to prepare your performance. Write out your song list, prepare the timing for each song, and prepare different camera angles for extra flair. You may also want to pause to have interactions and conversations with the fans. People love to interact with their favorite artists.
Promotion And Marketing
The great thing about live streaming is that you can entertain your fans and market your brand to the masses and bring your career to the next level.
When it comes to marketing, you need to create an effective social media strategy. Write down the goals you have for your band, which might be reaching a total number of views or getting a predetermined number of followers. It is also wise to identify your target audience so you can get the most out of your live streams. Whether you are trying to market to younger people or older folks who enjoy a certain genre, you will want to research which streaming sites they use the most and stream where they are.
Even though you have a target demographic and you know what they like, you must market your music without eliminating potential listeners. While you are allowed to show your unique personality, you should consider keeping your personal views to yourself, avoiding offensive language, and never stereotyping your listeners.
Finally, if you want the largest audience to see your live stream, then make sure you are performing when the most people will be watching. Every social media platform is different when it comes to peak viewing times. For instance, most people are likely to engage with your content on Facebook during weekdays between 7 am and 10 am. For Instagram, Wednesday through Saturday, from 10 am to 8 pm, is best. The point is to research your platform of choice and stream when you’re likely to get the most live viewers.
As you can see, many variables go into live streaming your performances and sharing your music production with the world. Consider the tips discussed here, and you have a chance of making an impression.
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